Webb Content UX and marketing case studies
UX case studies
UX case study: +6.9% recovered revenue
A tech giant was haemorrhaging ad revenue due to its poor troubleshooting content. I helped retain that revenue by translating technical engineering speak into helpful, structured solutions in plain language for sales and support teams to use. This is how UX writing saved the day.
UX case study: how qualitative research powered enterprise design
A large tech company wanted to streamline its sales efforts to improve product adoption, but nobody had a complete understanding of how sales operated, or which major concepts they used. Qualitative research and a thorough documentation of terms set up the company’s design teams to build the right tools for years to come.
Marketing case studies
Marketing case study: +2,100% organic traffic
One of Ontario’s newest financial companies had been blogging for a year without seeing any results.
Working with Webb Content improved the company’s traffic from Google’s organic results by more than 2,000%.
Marketing case study: 20K sessions with just 4 blogs
A local currency exchange shop had a loyal clientele, but businesses wasn’t growing on referrals alone.
See how just 4 blog posts generated thousands of website visits per month from organic search alone, and how one post outperformed the rest.
Andrew’s writing style was perfection. Creative, unique, with character and clarity. He led projects and working session with great confidence. Andrew wrote the content for the Shopify Fulfillment Network’s website, launched paid ads, sent out monthly newsletters, wrote for A/B testing email campaigns, scripted product vision videos, and so much more. His talent should not go unnoticed and any company would be very lucky to have him.
Want to learn more about UX, content, and strategy?
UX case study: +6.9% recovered revenue per support ticket
Advertising isn’t the only way to make money, even for an advertising platform. Discover how I recovered 6.9% more revenue per support issue with content design. A billion-dollar enterprise that relied heavily on advertising had consistently lost about 2% of...
UX case study: how qualitative research powered enterprise design
Design isn’t just about making a user interface. Discovering how users think, speak, and operate informs how we create experiences. Discover how qualitative research empowered multiple design teams to rally around a major sales product redesign. A world-famous...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
How to Fix Cumulative Layout Shift and Core Web Vitals for Divi 4.0 and Higher
Google’s introduction of Core Web Vitals as a ranking signal has put a significant strain on Divi website creators who rely on organic search traffic from Google. Cumulative layout shift has had a lot of those users stumped, and I was one of them. I found a way to...
Working with Andrew, you know you're going to get quality above all else. Beyond being a great writer and editor, he's incredibly intentional in everything he does. He doesn't cut corners and he'll fight to put the customer first when decisions are being made about content and campaigns. A great collaborator I'd be happy to work with any time.
Let's talk about your next project
Everything starts with strategy.
Let's talk about where you want to take your business and how content fits into that plan.
Coffee's on me.