A three-tiered podium celebrating successful SEO case studies.

Webb Content UX and marketing case studies

UX case studies

UX case study: +6.9% recovered revenue

A tech giant was haemorrhaging ad revenue due to its poor troubleshooting content. I helped retain that revenue by translating technical engineering speak into helpful, structured solutions in plain language for sales and support teams to use. This is how UX writing saved the day.

Read it here.

Green area chart showing organic search traffic growing to nearly 3,00 per month.

UX case study: how qualitative research powered enterprise design

A large tech company wanted to streamline its sales efforts to improve product adoption, but nobody had a complete understanding of how sales operated, or which major concepts they used. Qualitative research and a thorough documentation of terms set up the company’s design teams to build the right tools for years to come.

Read it here.

Marketing case studies

Marketing case study: +2,100%  organic traffic

One of Ontario’s newest financial companies had been blogging for a year without seeing any results.

Working with Webb Content improved the company’s traffic from Google’s organic results by more than 2,000%.

Read it here.

Green area chart showing organic search traffic growing to nearly 3,00 per month.

Marketing case study: 20K sessions with just 4 blogs

A local currency exchange shop had a loyal clientele, but businesses wasn’t growing on referrals alone.

See how just 4 blog posts generated thousands of website visits per month from organic search alone, and how one post outperformed the rest.

Read it here.

Andrew’s writing style was perfection. Creative, unique, with character and clarity. He led projects and working session with great confidence. Andrew wrote the content for the Shopify Fulfillment Network’s website, launched paid ads, sent out monthly newsletters, wrote for A/B testing email campaigns, scripted product vision videos, and so much more. His talent should not go unnoticed and any company would be very lucky to have him.

Maya Voss

Visual Designer, Shopify

Want to learn more about UX, content, and strategy?

What is a content designer?

What is a content designer?

Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....

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What is a UX content strategist?

What is a UX content strategist?

A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...

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Working with Andrew, you know you're going to get quality above all else. Beyond being a great writer and editor, he's incredibly intentional in everything he does. He doesn't cut corners and he'll fight to put the customer first when decisions are being made about content and campaigns. A great collaborator I'd be happy to work with any time.

Evan LePage

Director of Content, Thinkific

Let's talk about your next project

Everything starts with strategy.

Let's talk about where you want to take your business and how content fits into that plan.

Coffee's on me.