Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I’ve done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different....
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...