Bonus: technical SEO helped, too
The financial company also paid a “global agency” an obscene amount of money for an amateur-level website. The font files didn’t even load properly, and the thing took 12 seconds to load.
Google considers anything above 3 seconds to be “slow,” for reference.
Webb Content sped up the website by more than 250% with image optimization, implementing some performance WordPress plugins, and creating accelerated mobile pages (AMP) for the blog.
Website speed improved from 12 seconds to 3.5 seconds.
New content ranked faster in Google’s search results with AMP technology.
Strategic internal linking between content and service pages boosted the entire domain’s visibility.
2,000% More Organic Search Traffic
The content strategy worked, putting the broker on the digital map. Over the span of 18 months it carved out a traffic niche that most competitors didn’t even realize existed.
400% More Conversions from Search
The qualified traffic from Google was more interested in what the company was selling. Why? The content answered their questions, building trust and a rapport between visitors and the brand.
Hundreds of Thousands Saved Monthly
Instead of spending a fortune every month, the company earned even more client acquisitions than the advertising had generated after 9 months—and for a fraction of the price, too.
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