Search Engine Optimization
Search engine optimization underpins almost every digital marketing strategy in play today, but many business owners find it elusive because it often takes time to see results. That begs the question: how long does it take for SEO to kick in? You’ll begin to see... 
Search Engine Optimization
Search engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). That’s why it’s so important to fix website speed problems when they come up. It’s... 
Search Engine Optimization
Finding satisfying answers about search engine optimization can be… challenging. Every SEO publication writes headlines about things that seem too far down the rabbit hole when you’re just looking to get started. They’re talking about “hreflang... 
Search Engine Optimization
I’m an avid WordPress user these days, but my first website used Squarespace. It’s a good service, too, bringing a premium and convenient feel to the industry. Squarespace is basically the Apple of website products: everything is presented in a neat, tidy,... 
Search Engine Optimization
Welcome to the world of search engine optimization! This is a beginner article on one of the fundamentals: keywords. We’ll answer these questions to get you started: What are organic keywords? How do keywords work? How do you rank for keywords? How do you figure... 
Search Engine Optimization
Everyone thinks social media is the biggest part of digital marketing, but they’re dead wrong. It only accounts for 3-8% of traffic for most websites, and it doesn’t convert all that well, either. SEO matters much more, especially for service-based businesses. But... 