Learn about content for UX and marketing
UX case study: +6.9% recovered revenue per support ticket
Advertising isn’t the only way to make money, even for an advertising platform. Discover how I recovered 6.9% more revenue per support issue with content design. A billion-dollar enterprise that relied heavily on advertising had consistently lost about 2% of...
UX case study: how qualitative research powered enterprise design
Design isn’t just about making a user interface. Discovering how users think, speak, and operate informs how we create experiences. Discover how qualitative research empowered multiple design teams to rally around a major sales product redesign. A world-famous...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
How to Fix Cumulative Layout Shift and Core Web Vitals for Divi 4.0 and Higher
Google’s introduction of Core Web Vitals as a ranking signal has put a significant strain on Divi website creators who rely on organic search traffic from Google. Cumulative layout shift has had a lot of those users stumped, and I was one of them. I found a way to...
How to Remove Fake Negative Reviews From Google
Bad Google reviews hit you in the gut when they show up in your inbox. It feels like a slap in the face, especially if you’ve made such an effort to run your business in a positive way. Reviews are some of your most important content—it’s a big deal when you run your...
How Long Does it Take for SEO to Kick in? Find Out With These 4 Websites.
Search engine optimization underpins almost every digital marketing strategy in play today, but many business owners find it elusive because it often takes time to see results. That begs the question: how long does it take for SEO to kick in? You'll begin to see the...
Setting Up Google Analytics in Tag Manager Like an Agency Professional
Seeing weird traffic patterns? Think you might be counting your own office traffic in analytics reports? You’re not the only one, and there are straightforward fixes for all of those problems. Google Analytics is the greatest gift to digital marketing since Tim...
Andrew’s writing style was perfection. Creative, unique, with character and clarity. He led projects and working session with great confidence. Andrew wrote the content for the Shopify Fulfillment Network’s website, launched paid ads, sent out monthly newsletters, wrote for A/B testing email campaigns, scripted product vision videos, and so much more. His talent should not go unnoticed and any company would be very lucky to have him.
Solving Real-World Content Marketing Problems
You’ve read enough half-baked blogs from talking heads going on about content marketing problems to know the basics: “Post content regularly” “Make truly excellent content” “Be sure to post it on social media” What eye-rollers. If only the rest of us had thought of...
The Secret Sauce to Fix Website Speed Like a Professional
Search engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). That's why it's so important to fix website speed problems when they come up. It’s incredibly...
How to Create a LinkedIn Content Strategy for Business
LinkedIn isn't just for job seekers anymore. It's for salespeople and marketers as well. That's why it pays to have a LinkedIn content strategy for business in place; it lets you tap into your pre-existing network to promote the content or promotion that needs more...
Critical Elements of Your SEO Growth Strategy
Finding satisfying answers about search engine optimization can be... challenging. Every SEO publication writes headlines about things that seem too far down the rabbit hole when you’re just looking to get started. They're talking about "hreflang tags" spreadsheet...
Optimizing Squarespace for SEO: How it Works
I'm an avid WordPress user these days, but my first website used Squarespace. It's a good service, too, bringing a premium and convenient feel to the industry. Squarespace is basically the Apple of website products: everything is presented in a neat, tidy, and...
What Are Organic Keywords and How Do They Help with SEO?
Welcome to the world of search engine optimization! This is a beginner article on one of the fundamentals: keywords. We'll answer these questions to get you started: What are organic keywords? How do keywords work? How do you rank for keywords? How do you figure out a...
What Is SEO and Why Does it Matter?
Everyone thinks social media is the biggest part of digital marketing, but they’re dead wrong. It only accounts for 3-8% of traffic for most websites, and it doesn’t convert all that well, either. SEO matters much more, especially for service-based businesses. But...
The Free SEO Tool Suite You Need to Build Traffic
Search engine optimization is the foundation of every sustainable digital marketing strategy, but professional tools get super expensive. Start with this free SEO tool suite instead of handing over your hard-earned cash. Here we’ll take a look at the most common ones...
What to Do When the Facebook Algorithm Change Slashes Your Traffic (Part 1)
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But then a huge...
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Let's talk about where you want to take your business and how content fits into that plan.
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