The Webb Content Blog
Learn all about content marketing, search engine optimization, and how it all fits into your larger digital marketing strategy.
Get the straight answers you need to let you focus on running your business.
Hot Off the Press
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
How to Fix Cumulative Layout Shift and Core Web Vitals for Divi 4.0 and Higher
Google’s introduction of Core Web Vitals as a ranking signal has put a significant strain on Divi website creators who rely on organic search traffic from Google. Cumulative layout shift has had a lot of those users stumped, and I was one of them. I found a way to...
The Newest Posts on Search Engine Optimization
How to Fix Cumulative Layout Shift and Core Web Vitals for Divi 4.0 and Higher
Google’s introduction of Core Web Vitals as a ranking signal has put a significant strain on Divi website creators who rely on organic search traffic from Google. Cumulative layout shift has had a lot of those users stumped, and I was one of them. I found a way to...
How Long Does it Take for SEO to Kick in? Find Out With These 4 Websites.
Search engine optimization underpins almost every digital marketing strategy in play today, but many business owners find it elusive because it often takes time to see results. That begs the question: how long does it take for SEO to kick in? You'll begin to see the...
The Secret Sauce to Fix Website Speed Like a Professional
Search engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). That's why it's so important to fix website speed problems when they come up. It’s incredibly...
How to Fix Cumulative Layout Shift and Core Web Vitals for Divi 4.0 and Higher
Google’s introduction of Core Web Vitals as a ranking signal has put a significant strain on Divi website creators who rely on organic search traffic from Google. Cumulative layout shift has had a lot of those users stumped, and I was one of them. I found a way to...
How Long Does it Take for SEO to Kick in? Find Out With These 4 Websites.
Search engine optimization underpins almost every digital marketing strategy in play today, but many business owners find it elusive because it often takes time to see results. That begs the question: how long does it take for SEO to kick in? You'll begin to see the...
The Secret Sauce to Fix Website Speed Like a Professional
Search engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). That's why it's so important to fix website speed problems when they come up. It’s incredibly...
Critical Elements of Your SEO Growth Strategy
Finding satisfying answers about search engine optimization can be... challenging. Every SEO publication writes headlines about things that seem too far down the rabbit hole when you’re just looking to get started. They're talking about "hreflang tags" spreadsheet...
The Secret Sauce to Content Marketing
How to Remove Fake Negative Reviews From Google
Bad Google reviews hit you in the gut when they show up in your inbox. It feels like a slap in the face, especially if you’ve made such an effort to run your business in a positive way. Reviews are some of your most important content—it’s a big deal when you run your...
Solving Real-World Content Marketing Problems
You’ve read enough half-baked blogs from talking heads going on about content marketing problems to know the basics: “Post content regularly” “Make truly excellent content” “Be sure to post it on social media” What eye-rollers. If only the rest of us had thought of...
How to Create a LinkedIn Content Strategy for Business
LinkedIn isn't just for job seekers anymore. It's for salespeople and marketers as well. That's why it pays to have a LinkedIn content strategy for business in place; it lets you tap into your pre-existing network to promote the content or promotion that needs more...
How to Remove Fake Negative Reviews From Google
Bad Google reviews hit you in the gut when they show up in your inbox. It feels like a slap in the face, especially if you’ve made such an effort to run your business in a positive way. Reviews are some of your most important content—it’s a big deal when you run your...
Solving Real-World Content Marketing Problems
You’ve read enough half-baked blogs from talking heads going on about content marketing problems to know the basics: “Post content regularly” “Make truly excellent content” “Be sure to post it on social media” What eye-rollers. If only the rest of us had thought of...
How to Create a LinkedIn Content Strategy for Business
LinkedIn isn't just for job seekers anymore. It's for salespeople and marketers as well. That's why it pays to have a LinkedIn content strategy for business in place; it lets you tap into your pre-existing network to promote the content or promotion that needs more...
No Blog Traction? Why Content is King, but Distribution is Queen
If you enter “why isn’t blogging working” into Google, you’ll find plenty of articles telling you that you just aren’t doing the basics. "Write great content." "Share it with your friends." "Add value." All true, but also vague and unhelpful. It's more helpful to...
Take a Birds-Eye View of Digital Marketing Strategy
Setting Up Google Analytics in Tag Manager Like an Agency Professional
Seeing weird traffic patterns? Think you might be counting your own office traffic in analytics reports? You’re not the only one, and there are straightforward fixes for all of those problems. Google Analytics is the greatest gift to digital marketing since Tim...
What to Do When the Facebook Algorithm Change Slashes Your Traffic (Part 1)
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But then a huge...
ROI in Email Marketing is $38 for Every $1 Spent
It’s true that ROI in email marketing is huge, but did you realize it could reach 3,800%? That's an average among companies that use email marketing, too. If you play your cards right, your return could be even higher. So why do people spaz out over the latest social...
Setting Up Google Analytics in Tag Manager Like an Agency Professional
Seeing weird traffic patterns? Think you might be counting your own office traffic in analytics reports? You’re not the only one, and there are straightforward fixes for all of those problems. Google Analytics is the greatest gift to digital marketing since Tim...
What to Do When the Facebook Algorithm Change Slashes Your Traffic (Part 1)
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But then a huge...
ROI in Email Marketing is $38 for Every $1 Spent
It’s true that ROI in email marketing is huge, but did you realize it could reach 3,800%? That's an average among companies that use email marketing, too. If you play your cards right, your return could be even higher. So why do people spaz out over the latest social...
How to Use Hootsuite’s Social Media Analytics to Engineer Engagement
There’s a reason why people don’t flock to your Facebook page even after you’ve posted about everything under the sun: you probably haven’t dug into the social media analytics that Hootsuite has to offer, and basic analytics should be a part of every digital marketing...
Browse the Entire Collection
Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
How to Fix Cumulative Layout Shift and Core Web Vitals for Divi 4.0 and Higher
Google’s introduction of Core Web Vitals as a ranking signal has put a significant strain on Divi website creators who rely on organic search traffic from Google. Cumulative layout shift has had a lot of those users stumped, and I was one of them. I found a way to...
How to Remove Fake Negative Reviews From Google
Bad Google reviews hit you in the gut when they show up in your inbox. It feels like a slap in the face, especially if you’ve made such an effort to run your business in a positive way. Reviews are some of your most important content—it’s a big deal when you run your...
How Long Does it Take for SEO to Kick in? Find Out With These 4 Websites.
Search engine optimization underpins almost every digital marketing strategy in play today, but many business owners find it elusive because it often takes time to see results. That begs the question: how long does it take for SEO to kick in? You'll begin to see the...
Setting Up Google Analytics in Tag Manager Like an Agency Professional
Seeing weird traffic patterns? Think you might be counting your own office traffic in analytics reports? You’re not the only one, and there are straightforward fixes for all of those problems. Google Analytics is the greatest gift to digital marketing since Tim...
Solving Real-World Content Marketing Problems
You’ve read enough half-baked blogs from talking heads going on about content marketing problems to know the basics: “Post content regularly” “Make truly excellent content” “Be sure to post it on social media” What eye-rollers. If only the rest of us had thought of...
The Secret Sauce to Fix Website Speed Like a Professional
Search engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). That's why it's so important to fix website speed problems when they come up. It’s incredibly...
How to Create a LinkedIn Content Strategy for Business
LinkedIn isn't just for job seekers anymore. It's for salespeople and marketers as well. That's why it pays to have a LinkedIn content strategy for business in place; it lets you tap into your pre-existing network to promote the content or promotion that needs more...
Critical Elements of Your SEO Growth Strategy
Finding satisfying answers about search engine optimization can be... challenging. Every SEO publication writes headlines about things that seem too far down the rabbit hole when you’re just looking to get started. They're talking about "hreflang tags" spreadsheet...
Optimizing Squarespace for SEO: How it Works
I'm an avid WordPress user these days, but my first website used Squarespace. It's a good service, too, bringing a premium and convenient feel to the industry. Squarespace is basically the Apple of website products: everything is presented in a neat, tidy, and...
What Are Organic Keywords and How Do They Help with SEO?
Welcome to the world of search engine optimization! This is a beginner article on one of the fundamentals: keywords. We'll answer these questions to get you started: What are organic keywords? How do keywords work? How do you rank for keywords? How do you figure out a...
What Is SEO and Why Does it Matter?
Everyone thinks social media is the biggest part of digital marketing, but they’re dead wrong. It only accounts for 3-8% of traffic for most websites, and it doesn’t convert all that well, either. SEO matters much more, especially for service-based businesses. But...
The Free SEO Tool Suite You Need to Build Traffic
Search engine optimization is the foundation of every sustainable digital marketing strategy, but professional tools get super expensive. Start with this free SEO tool suite instead of handing over your hard-earned cash. Here we’ll take a look at the most common ones...
What to Do When the Facebook Algorithm Change Slashes Your Traffic (Part 1)
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But then a huge...
ROI in Email Marketing is $38 for Every $1 Spent
It’s true that ROI in email marketing is huge, but did you realize it could reach 3,800%? That's an average among companies that use email marketing, too. If you play your cards right, your return could be even higher. So why do people spaz out over the latest social...
No Blog Traction? Why Content is King, but Distribution is Queen
If you enter “why isn’t blogging working” into Google, you’ll find plenty of articles telling you that you just aren’t doing the basics. "Write great content." "Share it with your friends." "Add value." All true, but also vague and unhelpful. It's more helpful to...
How to Use Hootsuite’s Social Media Analytics to Engineer Engagement
There’s a reason why people don’t flock to your Facebook page even after you’ve posted about everything under the sun: you probably haven’t dug into the social media analytics that Hootsuite has to offer, and basic analytics should be a part of every digital marketing...
How to Launch Cost-Effective Online Search Advertising Campaigns
64.6% of everyone using a the Google search engine clicks on advertisements, plain and simple—and this makes it ideal for small and medium businesses. Online advertising—called pay-per-click advertising by marketers—generates an immediate return if you do it...
Develop a GDPR Compliance Checklist for Canada (Even if You’re Late)
What would happen to your company if it were audited for data privacy compliance? Do you have privacy policies in place and in practice? Do you have data expiry dates? What happens if a customer wants to be erased from your database? This is why it's a wise idea to...
How Do I Start a Blog for My Business?
Have you been reading digital marketing articles for days on end and still been left wondering, "how do I start a blog for my business?" You're not alone! It's totally doable and within your reach as a business owner, but you will need to follow these steps if you're...
How to Make Social Media Marketing Work on a Budget
Most people believe that social media is beneficial for their companies, but they don’t always know how to turn that intuition into actual benefits. Follow this social media playbook to grow your channels on a budget and improve your larger digital marketing strategy....
Back to Basics: The Bread and Butter of Email Marketing
Snapchat wowed the world as a unique way to reach users in a new and exciting way. Then Instagram developed its “Stories” feature to mimic that success, and Facebook (which owns Instagram) rolled out its own Stories feature. Even LinkedIn has rolled out a Stories...
How to Generate Revenue From Your Small Business Website
Have you ever cringed at a website that looks like it belongs in 1997? Yeah, me too. Don’t throw up a single-page image with a shoddy sidebar and expect potential customers to think of your brand positively. That's not how digital marketing strategy works. If it’s not...
Is Making a Blog Worth it for Businesses?
Blogging seems to be all the rage in marketing now. It’s no longer the sole purview of thought leaders and outspoken armchair philosophers, even though reading many blogs might make you think otherwise. But is making a blog worth it? Is it even something worth hiring...
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Let's talk about where you want to take your business and how content fits into that plan.
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