Seeing weird traffic patterns? Think you might be counting your own office traffic in analytics reports? You’re not the only one, and there are straightforward fixes for all of those problems. Google Analytics is the greatest gift to digital marketing since Tim...
Back in early 2017 I was on the phone with Joe Speiser, the CEO of Little Things—a content company with a Facebook page of 22,000,000 followers. We wanted to explore a partnership with him on a client’s behalf to build the client’s audience laterally. But then a huge...
It’s true that ROI in email marketing is huge, but did you realize it could reach 3,800%? That’s an average among companies that use email marketing, too. If you play your cards right, your return could be even higher. So why do people spaz out over the latest...
There’s a reason why people don’t flock to your Facebook page even after you’ve posted about everything under the sun: you probably haven’t dug into the social media analytics that Hootsuite has to offer, and basic analytics should be a part of every digital marketing...
64.6% of everyone using a the Google search engine clicks on advertisements, plain and simple—and this makes it ideal for small and medium businesses. Online advertising—called pay-per-click advertising by marketers—generates an immediate return if you do it...
What would happen to your company if it were audited for data privacy compliance? Do you have privacy policies in place and in practice? Do you have data expiry dates? What happens if a customer wants to be erased from your database? This is why it’s a wise idea...
