Content and SEO That Actually Grow Your Traffic

Take a systematic approach to build market-qualified traffic, the real way.

Does your website traffic look like this?

It should.

%

Organic Search

%

Paid Search

%

Social Media

%

Everything Else

SEO and content marketing do the heavy lifting for your website traffic, providing the foundation for your entire digital sales funnel.

Here’s how we create that for you.

Z

Performance Website Auditing

Improving traffic means examining your website closely to identify its strengths, weaknesses, and errors. It’s the road map for everything else we do, from website updates to content creation.

Data-Driven Search Strategy

We generate thorough and relevant keyword reports to optimize every page on your website to gain every possible advantage in organic searches, informing your site structure and content strategy.

f

Bringing Your Site Up to Speed

We’ll make the most cost-effective improvements to your website to make it readable to search engines and as fast as possible. If you don’t have a website yet, then we can make one for you , too.

l

Truly Excellent Content

Real content earns organic search traffic for your site, and then builds trust with the customers who land there. Use it to create your top and mid-sales funnel, pairing it with lead capture and becoming a familiar brand.

Setting Up Local SEO

Customers use local search to find you in Google, even if you’re not a mom-and-pop shop. Retail chains, dental offices, and real estate agents alike need local SEO services to get noticed when say “Hey, Google…”

Driven by Analytics

Data informs everything we do, because gut feelings alone don’t improve your sales. We measure success and (where needed) adjust course using Google Analytics, Search Console, and Data Studio.

Build Website Traffic That Drives Revenue for Your Business

Z

Performance Website Auditing

Auditing your website is the first step in the SEO process. It tells us where things are working and where they’re not. It also helps us to identify errors that need fixing as well as opportunities to improve things like site speed and structure.

Our website audits reveal things such as:

  •  Broken links
  • Poor website structure
  • Pages competing with one another
  • Pages too little content to rank
  • Missing meta data and alternative text

The audit tells us how to fix your traffic engine before taking it onto the highway.

Your website will eventually need to earn organic links pointing toward your website in the form of editorial sourcing and and community references. But before that it needs a foundation of links from relevant nodes around the web to give it a boost.

We build those backlinks in the form of:

  •  Established business directories relevant to your country and region
  • Social bookmarking sites with user bases that share pages.
  • High-profile question-and-answer conversations from your niche

This builds the foundation for your website’s growth.

f

Website Performance Optimization

Setting Up Local SEO and Visibility

This often goes hand-in-hand with building your backlink profile across the web, as some of the most popular directories happen to be local.

We start with Google My Business, Bing Places, Yelp, and Apple Maps. Then we identify link building opportunities at strategic places within your community, including:

  • Existing business partners
  • Events and local festivals
  • Local press, chambers, and associations

If appearing to customers in your neighbourhood, city, or region is crucial for your business, then this step pays dividends in the long run.

The original gangster of search engine optimization: keyword optimization. You’d be surprised at the way customers search for your products and services—and the opportunities for traffic that they present.

You can expect to gain extra traffic through keywords about:

  • Product reviews
  • Questions about your services
  • Customer problems you can solve
  • Process-oriented inquiries

Keyword research informs your website structure, your product pages, and your ongoing content strategy. If people search for it, they’ll find you.

Data-Driven Search Strategies

l

Truly Excellent Content

A point comes when your website gains an established standing in the digital community and reaps the benefits of a smart, optimized structure.

That’s where content marketing generates more traffic for your website, combining:

  • Keyword-driven blogs for traffic acquisition
  • Capturing leads with content offers
  • Nurturing leads with email remarketing

Content marketing helps you to acquire more website visitors, turn them into leads, and then turn them into customers by marketing to them on your own terms.

Data defines success. We measure everything to understand what works and what can work even better. We use tools such as Google Analytics and Search Console to stay on top of your growth at every stage.

  • Impression share
  • Click-through rates
  • Traffic
  • Website performance

“What gets measured gets managed.” We find it hard to argue with Peter Drucker, too.

Driven by Analytics

Start the conversation to build your sales funnel the right way.

Here’s how those services have been received:

Andrew explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful… He even helped me create an amazing guide that has really increased traffic to my website. Thanks Andrew!

Lisa Myra Smith

Real Estate Agent, TrilliumWest Real Estate Brokerage

One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO.

Alexander Hamilton

Copywriter and SEO Specialist, Independent Consultant

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.

Courtney Cassel

Managing Director and Digital Marketer, Freebies.com

See what those people are talking about! Check out our approach to digital marketing below.

How to Solve Your Content Marketing Challenges

How to Solve Your Content Marketing Challenges

How to Solve (Actual) Content Marketing Challenges Holding You Back from Real GrowthYou’ve read enough half-baked blogs from talking heads going on about content marketing challenges to know the basics: “Post content regularly” “Make truly excellent content” “Be sure...

The Site Speed Case Study for Small Businesses Just Like Yours

The Site Speed Case Study for Small Businesses Just Like Yours

The Site Speed Case Study for SMBs Just Like YoursSearch engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). It’s incredibly important for your rankings as...

Create a Quality LinkedIn Content Marketing Strategy

Create a Quality LinkedIn Content Marketing Strategy

How to Create a Quality LinkedIn Content Marketing StrategyContent is King, but distribution is Queen. And LinkedIn can become a fantastic content distribution channel for your business, but you can’t treat it like Twitter. The trick is to leverage the network’s...

Critical Elements of Your SEO Strategy

Critical Elements of Your SEO Strategy

Critical Elements of Your SEO StrategyFinding satisfying answers about SEO can be tough. Every SEO publication writes headlines about things that seem too far down the rabbit hole when you’re just looking for a frame of reference to get started. I get it. You want to...

How to Make Squarespace SEO Work for You

How to Make Squarespace SEO Work for You

How to Make Squarespace SEO Work for You Squarespace is basically the Apple of website products: everything is presented in a neat, tidy, and easy-to-use package. But, like Apple products, Squarespace’s ease of use also makes it difficult to customize to your exact...

Content and SEO That Actually Grow Your Traffic

Take a systematic approach to build market-qualified traffic, the real way.

Does your website traffic look like this?

%

Organic Search

%

Paid Search

%

Social Media

%

Everything Else

It should.

SEO and content marketing do the heavy lifting for your website traffic, providing the foundation for your entire digital sales funnel.

Here’s how we create that for you.

Z

Performance Website Auditing

Improving traffic means examining your website closely to identify its strengths, weaknesses, and errors. It’s the road map for everything else we do, from website updates to content creation.

Data-Driven Search Strategy

We generate thorough and relevant keyword reports to optimize every page on your website to gain every possible advantage in organic searches, informing your site structure and content strategy.

f

Bringing Your Site Up to Speed

We’ll make the most cost-effective improvements to your website to make it readable to search engines and as fast as possible. If you don’t have a website yet, then we can make one for you , too.

l

Truly Excellent Content

Real content earns organic search traffic for your site, and then builds trust with the customers who land there. Use it to create your top and mid-sales funnel, pairing it with lead capture and becoming a familiar brand.

Setting Up Local SEO

Customers use local search to find you in Google, even if you’re not a mom-and-pop shop. Retail chains, dental offices, and real estate agents alike need local SEO services to get noticed when say “Hey, Google…”

Driven by Analytics

Data informs everything we do, because gut feelings alone don’t improve your sales. We measure success and (where needed) adjust course using Google Analytics, Search Console, and Data Studio.

Instead, you could use content and SEO to take your sales funnel to the next level.

Z

Performance Website Auditing

Auditing your website is the first step in the SEO process. It tells us where things are working and where they’re not. It also helps us to identify errors that need fixing as well as opportunities to improve things like site speed and structure.

Our website audits reveal things such as:

  •  Broken links
  • Poor website structure
  • Pages competing with one another
  • Pages too little content to rank
  • Missing meta data and alternative text

The audit tells us how to fix your traffic engine before taking it onto the highway.

f

Website Performance Optimization

Your website will eventually need to earn organic links pointing toward your website in the form of editorial sourcing and and community references. But before that it needs a foundation of links from relevant nodes around the web to give it a boost.

We build those backlinks in the form of:

  •  Established business directories relevant to your country and region
  • Social bookmarking sites with user bases that share pages.
  • High-profile question-and-answer conversations from your niche

This builds the foundation for your website’s growth.

Setting Up Local SEO and Visibility

This often goes hand-in-hand with building your backlink profile across the web, as some of the most popular directories happen to be local.

We start with Google My Business, Bing Places, Yelp, and Apple Maps. Then we identify link building opportunities at strategic places within your community, including:

  • Existing business partners
  • Events and local festivals
  • Local press, chambers, and associations

If appearing to customers in your neighbourhood, city, or region is crucial for your business, then this step pays dividends in the long run.

Data-Driven Search Strategies

The original gangster of search engine optimization: keyword optimization. You’d be surprised at the way customers search for your products and services—and the opportunities for traffic that they present.

You can expect to gain extra traffic through keywords about:

  • Product reviews
  • Questions about your services
  • Customer problems you can solve
  • Process-oriented inquiries

Keyword research informs your website structure, your product pages, and your ongoing content strategy. If people search for it, they’ll find you.

l

Truly Excellent Content

A point comes when your website gains an established standing in the digital community and reaps the benefits of a smart, optimized structure.

That’s where content marketing generates more traffic for your website, combining:

  • Keyword-driven blogs for traffic acquisition
  • Capturing leads with content offers
  • Nurturing leads with email remarketing

Content marketing helps you to acquire more website visitors, turn them into leads, and then turn them into customers by marketing to them on your own terms.

Driven by Analytics

Data defines success. We measure everything to understand what works and what can work even better. We use tools such as Google Analytics and Search Console to stay on top of your growth at every stage.

  • Impression share
  • Click-through rates
  • Traffic
  • Website performance

“What gets measured gets managed.” We find it hard to argue with Peter Drucker, too.

Build website traffic that drives revenue for your business. The real way.

But we don’t expect you to take our word for it

When I met Andrew, my stress went away almost instantly. He explained why websites are important, key things I should have, and really helped me understand SEO. Putting together a website is a task and with my busy schedule it seemed impossible. Andrew took over creating my website, the design and layout are beautiful and works well for my business. He even helped me create an amazing guide that has really increased traffic to my website. He went above and beyond, I am glad I am working with Andrew!

Lisa Myra Smith

Real Estate Agent, TrilliumWest Real Estate Brokerage

Andrew did an excellent job executing the content strategy and went above and beyond when providing the deliverables. One piece of content, in particular, performed exceptionally well and was responsible for generating over 20K+ sessions and close to 50% of total sites visits in a two-year time frame. This article also led to 10% of all conversions for the site. I would highly recommend Andrew for any content marketing project, in particular, if it requires a thorough understanding of SEO best practices.

Alexander Hamilton

Copywriter and SEO Specialist

I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.

Courtney Cassel

Director of Digital Marketing, Honeypot Marketing (Formerly)

See what those people are talking about! Check out our approach to digital marketing below.

How to Set Up Google Analytics Like an Agency Professional

How to Set Up Google Analytics Like an Agency Professional

How to Set Up Google Analytics Like an Agency ProfessionalSeeing weird traffic patterns? Think you might be counting your own office traffic in analytics reports? You’re not the only one, and there are straightforward fixes for all of those problems. Google Analytics...

How to Solve Your Content Marketing Challenges

How to Solve Your Content Marketing Challenges

How to Solve (Actual) Content Marketing Challenges Holding You Back from Real GrowthYou’ve read enough half-baked blogs from talking heads going on about content marketing challenges to know the basics: “Post content regularly” “Make truly excellent content” “Be sure...

The Site Speed Case Study for Small Businesses Just Like Yours

The Site Speed Case Study for Small Businesses Just Like Yours

The Site Speed Case Study for SMBs Just Like YoursSearch engine optimization drives the foundation of your site’s traffic, and site speed drives your rankings in the search engine results (all other things being equal). It’s incredibly important for your rankings as...

Book a free consultation to see what your strategy really needs.

We'll take the time to learn about your business and identify some next steps for your digital marketing strategy, even if we aren't a fit for each other. It's what we do.