Two people writing content in an office setting.

Content Marketing

Prospects don’t just trust you on their own, and SEO doesn’t just magically boost your website’s traffic on its own. Content does the heavy lifting to earn trust from Google and your clients alike.

See how content marketing can grow your sales funnel with qualified prospects.

Content Marketing Underpins Everything in Your Digital Sales Funnel

Content marketing builds your sales and marketing funnel at scale. It’s what clients consume to learn about your business and to trust the people running it (that’s you).

Content answers client pain points, demonstrates solutions, and empowers them to educate themselves on your business’ area of specialty—all so that they come to you with a keen interest for your solution to their problems.

Andrew provided content creation for several projects recently, and his professionalism, creativity, and writing style were exactly what we needed.

Thank you!

Greg DiFalco

SEM Specialist, Open Moves

Seasoned Content Strategy, Creation, and Promotion

Buyer Personas

Messaging only works when it’s directed at the right people. That’s why we work with you to identify your ideal customers. Nobody writes anything until we identify your best prospects.

Cornerstone Pages

All roads lead to Rome, and all links lead to cornerstone pages. These are the big pieces of content that talk about your services or make your mark on the digital landscape.

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Thorough Industry Research

We research your industry from the client’s (non-expert perspective), find their questions, then work with you to articulate the answers and turn your knowledge into sales assets.

(Only) High-Quality Content

Nobody needs another content mill. We create top-of-the-line written content to build out your site’s SEO and answer your prospects’ questions. This is professional-grade content.

Content Partnerships

Your content won’t just live on your website. We build content partnerships to expand your audience and build your website’s traffic all at once. We use this in both our local and national SEO strategies.

Holistic Content Strategy

It’s more than just individual pieces of content. It’s how they all come together with SEO, your other channels, and a master strategy to generate qualified website traffic that feeds your sales funnel.

Content in Action: The Agency

Case Study: The Agency

One of Kitchener-Waterloo’s oldest marketing agencies was so busy doing work for clients that it hadn’t improved its own traffic for quite some time.

By the end of the project, the agency had regained its growth trajectory, bringing in 300% more traffic to feed its funnel.

300% Search Growth

Straightforward content production started generating traffic within a few months, improving the agency’s pipeline much faster than normal.

Specialized Content

The content was deeper, focused on helping the client understand the complexity of services offered, and aligned with visitors’ pain points.

More Qualified Clients

The agency’s new clients came for the work that matched its specialty, not the secondary services that it offered out of convenience.

New to Content Marketing? Start Here.

Where Do You Start With Blogging, Anyway?

Where Do You Start With Blogging, Anyway?

If you’re reading this, then you’ve probably been staring at a blank screen for 30 minutes already, thinking: “Is blogging even worth my time?” “How do I start a blog that my customers want to read?” “How long should it be?” “How often do I need to sit down and...

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Andrew really raised the bar, and not just with SEO. He laid the early groundwork for our PPC campaigns (now 50% more cost-effective than the industry average), and we built a website together with a visual builder. He took organic search from a sliver of traffic to a dominant channel and he’s still excited to implement new SEO strategies over a year later. He just doesn’t stop learning.

Katie Malott

Pay-Per-Click Advertising Specialist, aha insurance

Let's Talk About Growing Your Traffic

Everything starts with strategy.

Let's talk about where you want to take your business development and how more website traffic fits into that plan.

Coffee's on me.

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