It starts with strategy
Because throwing money at your sales and marketing just flushes revenue down the drain.
I’m Andrew, and I want to show you how digital marketing really works.
You don’t need me to tell you that digital marketing has become the new norm for lead generation.
What you might not know is that digital marketing is also like an ice berg: people only focus on the 10% that they see, and their marketing crashes as a result.
Social media doesn’t drive your business. It comprises 3%-10% of most website traffic.
Email marketing is important, but it only nurtures leads. It can’t generate them.
Pay-per-click advertising has a built-in glass ceiling dictated by competitors with deeper pockets.
Few companies build consistent traffic for their sales funnels.
That’s why I started Webb Content. You don’t need to post on Facebook three times per day and you don’t need to spend $20,000 per month on an agency.
But you do need these three ingredients:
Long-term traffic growth that compounds over time.
Cost-effective traffic generation to feed your sales funnel.
A strategy to maximize visibility today and tomorrow.
That’s why I focus on growing traffic with SEO and content marketing.
Digital Strategy
Strategic content pulls your prospects into your sales funnel without them realizing it.
Search Engine Optimization
Generate consistent, long-term website traffic to feed your long-term sales funnel.
Content Marketing
Billions of pages exist on the web. Only high-quality content will break through the noise.
It turns out SEO and content marketing work.
Check out these case studies from real-world organizations just like yours.
The Broker
The Currency Exchange
The Non-Profit
I also love sharing what I know.
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Content design vs. content strategy: know the difference
Trying to understand content design vs. content strategy after a confusing look through job boards? Good news: I've done both, so I can tell you the key differences between them. Companies often interchange and merge these two phrases, but they are different. You only...
What is a content designer?
Most people I speak with don’t understand what content designers actually are, and it’s no surprise. “Content” has become synonymous with the digital marketing industry, and “design” has become a ubiquitous term for visual work. I was guilty of thinking that way, too....
What is a UX content strategist?
A “UX content strategist,” more commonly called a “staff content designer,” is a fairly new user experience role, evolving alongside UX writing as a major component of the content design discipline. It can be a role on its own, but most commonly it just represents a...
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I hired Andrew for his excellent editorial and organization skills, but he quickly became an important part of all of our marketing campaigns. He has a lot of experience with content, social media, influencer, SEO, and email marketing. It was a pleasure working with him and I would recommend him to anyone looking for a mature, hard-working digital marketer who enjoys puns.
Let's talk about your next project
Everything starts with strategy.
Let's talk about where you want to take your business and how content fits into that plan.
Coffee's on me.